Strengthening the Bond with our Audiences in Every way

The Group has successfully built its radio network of six stations and two online media sites into national and internationally recognized brands.  Each of the Group’s media brands is positioned as a leader in its market.


The Business Units have now been clustered into Divisions as follows:

Joy FM, Hitz FM, Adom FM, Asempa FM, Nhyira FM, LuvFM

GROUP RADIO

Myjoyonline.com, Multitvworld.com and Adomonline.com INTERACTIVE MEDIA

Joy TV, Joy News, Joy Sports, Adom  TV, 4Kids, Hitz TV, Cine Afrik, Nhyira TV, The Jesus Channel,       Real TV

TV DIVISION
JOY FM: English language station targeting middle to upper income Group of listeners. The station’s format consists of top quality news and talk programming interspersed with entertaining music-based programs.  JOY FM is by far the leading station for on-air promotions in the country.

LUV FM: Located in Ghana’s second biggest commercial city, Kumasi, the station targets middle to upper income listeners.  LUV FM’s format consists of quality news and talk programming with a strong sports input.


ADOM FM: All Akan language station based in Tema.  The station targets lower middle to upper income listeners with a mix of news, talk and music-based entertaining programming.

NHYIRA FM: All Akan language station based in Kumasi.  The station targets lower middle to upper income listeners with a mix of news, talk and music-based entertaining programming.

HITZ FM: Music and entertainment station based in Accra.  Hitz was acquired to enable the Group cater for the listening needs of the youth, which research showed, was very much underserved. The station plays a mix of contemporary local and foreign music interlaced with entertainment tit bits.


ASEMPA FM: 24 hour, all talk, Akan radio station located in Accra.  Asempa was slotted into a segment to reach a predominantly male mass audience, one which is inclined to news, sports, political and socio-economic issues.

www.myjoyonline.com: Web based news media targeted at international audiences.  During the 2000, 2004 and 2008 elections, it was the undisputed point of reference for the campaign and election results.  www.myjoyonline.com streams content from JOY, Asempa and Adom FM in real time

www.mypaddies.com: Social networking site which enables users to find old friends from school, their childhood, and other social settings or to meet and make new friends on the net. It is the only social website targeted specifically at Ghanaians.

JOY Marketing Services (JMS): Is the events management and marketing division of the Group.  JMS conceptualises, organises and manages some of the biggest and most sought after events in the country.  Some of these events have become icons of the nation’s entertainment and social calendar.  Notable events are the JOY FM Old Skuuls’ Reunion, Night with the Stars, Joy Bridal Fair and Easter Soup Kitchen.

MultiTV is a nationwide free to air Television in Ghana.  It currently operates 20 radio and TV channels and still counting. These include Joy TV, Joy News, Joy Sports, Adom TV, Hitz TV, 4Kids, Cine Afrik, Nhyira TV, The Jesus Channel, Real TV


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